Whether yours are loose, classic, tight, or kinky, Ouidad, the original curl expert, knows exactly what your curls need. Each curl has its own internal structure, which controls the shape and flow of your hair. Ouidad identified the four different curl types — Loose, Classic, Tight, and Kinky — and developed a signature line of products that complement each type. Because every curl needs the regimen that treats it right.

The Ouidad philosophy knows your hair inside and out, ensuring that your hair — with its unique curl pattern and distinctive style — stays hydrated, healthy, and happy.

Our formulas use the most sophisticated ingredients and combine decades of experience with the latest in scientific breakthroughs. We use only the deepest moisturizers and most nourishing botanicals to strengthen every strand from the inside out. Over time, you’ll see that your curly hair doesn’t just look better — it will also be softer, stronger, and healthier.

We believe that curls are beautiful, brilliant, and brave. We’re committed to letting curls be curls.